Digital Marketing / SEO Specialist
About the Role
We are seeking a motivated and experienced Digital Marketing / SEO Specialist to join our dynamic team. This mid-level position is crucial for driving our online presence, enhancing brand visibility, and supporting the Digital Marketing Managers. You will play a key role in managing our social media accounts, executing SEO strategies, conducting competitor research, and improving overall digital marketing performance.
Key Responsibilities
Develop and execute creative social media strategies to increase engagement and grow followers, particularly on LinkedIn and Twitter (X).
Study competitors’ social media profiles, identifying trends and tactics to adapt to our strategy.
Create, schedule, and post engaging content aligned with brand voice, designed to enhance visibility and user interaction.
Develop and execute link-building strategies aimed at acquiring high-quality backlinks; identify and pursue outreach opportunities.
Conduct in-depth keyword research to identify opportunities for on-page SEO improvements.
Develop and implement effective SEO strategies, including content optimization and link-building initiatives, to drive organic traffic and improve search engine rankings.
Assist with content creation, proofreading, and publishing blog posts using WebStorm or VS Code. Basic knowledge of HTML is essential.
Conduct competitive analysis to identify gaps in content, SEO, and overall digital marketing strategy, suggesting actionable improvements.
Provide recommendations to improve website performance, traffic, and user engagement based on data-driven insights.
Analyze social media metrics and website performance data to measure the success of digital marketing efforts.
Use Google Analytics, Search Console, and other SEO tools to monitor performance, troubleshoot issues, and report on progress.
Collaborate with cross-functional teams to develop marketing campaigns that align with business objectives.
Work closely with the design team to create visuals for social media, website updates, and blog posts (some experience with basic design tools like Canva, Figma, or Photoshop is a plus).
Qualifications
2+ years of experience in digital marketing and SEO, preferably in a mid-level role.
Understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, content marketing, and web analytics.
Experience with Google Analytics, Search Console, SEMrush, and other SEO and social media monitoring tools.
Basic HTML skills for content management and on-page optimization (experience with WebStorm or similar tools preferred).
Written and verbal communication skills in English (minimum B1-B2 proficiency).
Strong analytical and problem-solving skills.
Attention to detail and ability to prioritize tasks in a fast-paced environment.
How to Apply
If you’re interested in the Digital Marketing / SEO Specialist position and eager to be part of our team, please send your CV to [email protected]. Ensure you include the job title in the subject line of your email.
Employment Type
Full-Time
Working hours
10:30-19:30
Required Candidate Level
Mid Level
Location
Yerevan