Digital Marketing / SEO Specialist


About the Role

We are seeking a motivated and experienced Digital Marketing / SEO Specialist to join our dynamic team. This mid-level position is crucial for driving our online presence, enhancing brand visibility, and supporting the Digital Marketing Managers. You will play a key role in managing our social media accounts, executing SEO strategies, conducting competitor research, and improving overall digital marketing performance.

Key Responsibilities

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Develop and execute creative social media strategies to increase engagement and grow followers, particularly on LinkedIn and Twitter (X).

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Study competitors’ social media profiles, identifying trends and tactics to adapt to our strategy.

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Create, schedule, and post engaging content aligned with brand voice, designed to enhance visibility and user interaction.

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Develop and execute link-building strategies aimed at acquiring high-quality backlinks; identify and pursue outreach opportunities.

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Conduct in-depth keyword research to identify opportunities for on-page SEO improvements.

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Develop and implement effective SEO strategies, including content optimization and link-building initiatives, to drive organic traffic and improve search engine rankings.

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Assist with content creation, proofreading, and publishing blog posts using WebStorm or VS Code. Basic knowledge of HTML is essential.

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Conduct competitive analysis to identify gaps in content, SEO, and overall digital marketing strategy, suggesting actionable improvements.

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Provide recommendations to improve website performance, traffic, and user engagement based on data-driven insights.

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Analyze social media metrics and website performance data to measure the success of digital marketing efforts.

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Use Google Analytics, Search Console, and other SEO tools to monitor performance, troubleshoot issues, and report on progress.

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Collaborate with cross-functional teams to develop marketing campaigns that align with business objectives.

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Work closely with the design team to create visuals for social media, website updates, and blog posts (some experience with basic design tools like Canva, Figma, or Photoshop is a plus).

Qualifications

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2+ years of experience in digital marketing and SEO, preferably in a mid-level role.

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Understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, content marketing, and web analytics.

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Experience with Google Analytics, Search Console, SEMrush, and other SEO and social media monitoring tools.

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Basic HTML skills for content management and on-page optimization (experience with WebStorm or similar tools preferred).

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Written and verbal communication skills in English (minimum B1-B2 proficiency).

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Strong analytical and problem-solving skills.

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Attention to detail and ability to prioritize tasks in a fast-paced environment.

How to Apply

If you’re interested in the Digital Marketing / SEO Specialist position and eager to be part of our team, please send your CV to [email protected]. Ensure you include the job title in the subject line of your email.

Employment Type

Full-Time

Working hours

10:30-19:30

Required Candidate Level

Mid Level

Location

Yerevan