Digital Marketing / SEO Specialist

Digital Marketing and SEO Specialist job

ABOUT THE ROLE

We are seeking a motivated and experienced Digital Marketing / SEO Specialist to join our dynamic team. This mid-level position is crucial for driving our online presence, enhancing brand visibility, and supporting the Digital Marketing Managers. You will play a key role in managing our social media accounts, executing SEO strategies, conducting competitor research, and improving overall digital marketing performance.

KEY RESPONSIBILITIES

Develop and implement effective SEO strategies, including content optimization and link-building initiatives, to drive organic traffic and improve search engine rankings.
Study competitors’ social media profiles, identifying trends and tactics to adapt to our strategy.
Conduct in-depth keyword research to identify opportunities for on-page SEO improvements.
Create, schedule, and post engaging content aligned with brand voice, designed to enhance visibility and user interaction.
Develop and execute link-building strategies aimed at acquiring high-quality backlinks; identify and pursue outreach opportunities.
Assist with content creation, proofreading, and publishing blog posts using WebStorm or VS Code. Basic knowledge of HTML is essential.
Use Google Analytics, Search Console, and other SEO tools to monitor performance, troubleshoot issues, and report on progress.
Work closely with the design team to create visuals for social media, website updates, and blog posts (some experience with basic design tools like Canva, Figma, or Photoshop is a plus).
Provide recommendations to improve website performance, traffic, and user engagement based on data-driven insights.
Analyze social media metrics and website performance data to measure the success of digital marketing efforts.
Conduct competitive analysis to identify gaps in content, SEO, and overall digital marketing strategy, suggesting actionable improvements.
Collaborate with cross-functional teams to develop marketing campaigns that align with business objectives.
Develop and execute creative social media strategies to increase engagement and grow followers, particularly on LinkedIn and Twitter (X).

Qualifications

2+ years of experience in digital marketing and SEO, preferably in a mid-level role.
Written and verbal communication skills in English (minimum B1-B2 proficiency).
Understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, content marketing, and web analytics.
Strong analytical and problem-solving skills.
Experience with Google Analytics, Search Console, SEMrush, and other SEO and social media monitoring tools.
Attention to detail and ability to prioritize tasks in a fast-paced environment.
Basic HTML skills for content management and on-page optimization (experience with WebStorm or similar tools preferred).

ACTIVE JOBS

UI/UX Markup Specialist Link Building / Outreach Specialist Digital Marketing / SEO Specialist Digital Marketing Assistant Back-End Developer Monitoring Specialist Front-End Developer

Welcome to

Skillex

ABOUT THE ROLE

KEY RESPONSIBILITIES

Qualifications

HOW TO APPLY